Risk / Trust

Something not often equated, is that risk is an inevitable partner with trust. When perceiving a risk, such as flying in a plane or hiring an expert, the only way to get past it is to trust in something or someone. Therefore, to overcome risk, having trust as part of the equation is fundamental.

Conversely, where there is no risk, we don’t need trust. But almost every transaction involves risk, and therefore almost every transaction requires trust. 

Managing risk is sometimes outsourced by having insurance. This model is incomplete – and unsatisfying - because it overlooks that the equation includes trust.