[ Valued ]

A capitalism system that works is based on the exchange of money for something of value.  Customers decide if the perceived value is greater than the asking price, and if so, they’ll feel like they’ve got a ‘deal’.

The tricky part is, though, different customers will value different things, even at different times and in different situations.  Pinning down value is more psychologically complicated than just price equals value.

Value can be found in functional improvements, emotional resolutions, or life-changing outcomes.  But maybe that’s all a bit highbrow.  Customers just want to know they’ve received value, whatever that looks like.