[ Investment:Revenue ]

Making a (cash) investment usually comes with an expectation of revenue to follow.  This is how start-ups, who all want to be unicorns, convince investors.  They proffer the unassailable possibility of revenue to come, based on can’t-fail new technology.  Think Theranos, WeWork, Jawbone. 

Where there’s investment, revenue is expected to follow.  Think about that, in the context of any investment you’re making, or others are making on your behalf.  Research and understand the revenue stream that must follow.  Or you’ll become another Theranos or Jawbone (both claimed technological solutions that didn’t work).  Solutions that don’t work ultimately cost the investors.