Survey Says

Surveys asking for our opinions land in our inboxes often.

The question type can be literal or abstract; the responder might not understand the intent of the question.  And there’s no way to measure if the responder has understood.

The form of the answer can be multiple-choice, a yes/no, a scale, or freeform.   With the first three types, I often find I want to use an option that’s not there. 

Designing a questionnaire for research purposes has many variables.  When doing your next one, spare a thought for the designer of the questions: there’s more to it than you think.