Respect

A definition of respect is:

having a feeling of deep admiration for someone or something, elicited by their abilities, qualities, or achievements.

Or put another way, respect is the combination of credibility and competence. 

And so, it is a feeling bestowed by one onto another; it's not achieved by declaring it about ourselves. 

Respect is something that many want, but perhaps most would never say that out loud.  Or, we wouldn't admit that's what we really want. Perhaps there's a deep human desire to be respected, but it's hidden by other, simpler wants: like being needed, or liked, or loved.