Relevant

We participate in a conversation more readily when the topic is  relevant to us. 

Naturally, when a subject is related to something we’re already interested in, we’re more likely to pay attention than if the topic is completely irrelevant.

While listening to a conversation, a presentation, or a training session, we’ll hear it in our own context and relevance. 

And, each listener will have their own unique context.

So, when applying for a new job, a promotion, or just wanting to build confidence in our own knowledge, remember to be relevant. Be relevant by making connections with the audience context.