Push / Pull

Thinking of push/pull might have you thinking about a door.

Or, maybe a weight-bearing exercise routine, since they say those workouts are the ‘best’. 

You might think of marketing strategies, where the medium either pushes information out to the masses, or, built-up loyalty pulls customers to your product or service.  

When smartphones first came into being, there was a choice to have emails “pushed” in real time, or an option to “pull” them in when you were ready.

It fits in business, too.  Effective business processes reduce friction by utilising either a push or pull regime, depending on the situation.