[ CPD as SEO ]
I wonder if we can think of CPD (Continuing Professional Development) as SEO (Search Engine Optimisation).
The purpose of SEO is to improve website ranking in search results. By using the right keywords and phrases, your SEO-enhanced site is more appealing to your target audience. SEO “improves quantity and quality of inbound traffic”.
Perhaps that what CPD does for individuals. A consistent and deliberate approach to professional development (keywords and phrases) makes us ‘more appealing’ to our stakeholders. CPD will ‘improve quantity and quality’, particularly for our outputs. Our deliverables, discussions and deliberations improve in quality because of professional development.