Notice / Matters

We don’t notice what doesn’t matter.  And we do notice what does matter.  Like when we’re in the market for a car, the kind we want is on every corner.

It is a human condition, a pre-recorded response: we notice what matters.  To be noticed, it has to matter.

So, if it doesn’t matter that you haven’t read the procedure, or filled out that form, or gotten that approval – then it’s absence won’t be noticed.  Exactly. 

Any process that has no consequences if it’s not followed, will not be adhered to. 

Because if it doesn’t matter, it won’t be noticed.