My Generation

Behaviour changes over age ranges, regardless of what year you were that age, regardless of your generational label. 

From 0-25 there are obvious changes: we’re growing, learning, and are, well, selfish.

Between 25-45 it’s about career, growth, opportunities, and perhaps being a parent. 

The thing is, if you were 40 in 1970, 1990 or 2010, or will be in 2040, those important things don’t change. 

It doesn’t matter if you’re Gen X or Next Gen, at 40 you’re thinking about your career and opportunities.

After 45, well, there’s a hill.  But it’s not necessarily downhill.  It’s just a different hill.