Lark/Owl
The claim is that early morning is the best time of the day to get things done. “Make better use of the most valuable time – the first 2 hours of the day”. That’s a grand assumption, that the first 2 hours is the most valuable time. Yet there’s a societal expectation that days start early, and if yours doesn’t, then you’re missing out and should give yourself a shake. Going to bed early is seen as good strategy but getting up late is seen as being lazy. Fortunately, the work world is getting more flexible, but there’s still a stigma.