[ Brain Productivity ]

Brain productivity is not the same as product productivity.  Time spent making a ‘thing’ (or many things) isn’t the same as time spent thinking. 

Referencing ‘productivity’ feels wrong when it comes to clever work like engineering, sciences, technical problem-solving, and production of workable designs, reports, and deep thinking.

I don’t know what the answer is to prove ‘better productivity’ for thinking jobs, but measuring the outputs of your knowledge workers is not the same as measuring the number of widgets produced in a day. 

We’re past the assembly-line thinking of the 20th century.  Measuring ‘productivity’ for thinking-work needs a re-think.