Intangible Assets

Tangible assets are physical assets with known monetary value (for the most part). Company balance sheets also have a line item for ‘intangible assets’ – things like goodwill or reputation, data, or intellectual property, which have lately become a larger part of a company’s balance sheet.  Yet it is so difficult to assign value to intangible things.

The future is more and more about intangibles – services, knowledge, data, reputation, clouds, and baristas. 

The knowledge one interests me the most – helping people to define competence, improving knowledge transfer, and, describing experiences so that it has value.  That’s intangible assets in a nutshell.