[ WIIFM ] - May 10 Webinar

“What’s in it for me” (WIIFM, pronounced “wifim”) is a key ingredient in projects, committees, or, setting up a purpose-community (such as a community of practise, a wiki, or a support group). 

Why join a community? You can build the best community space, but it’s not a community if you’ve not thought enough of the members and what’s in it for them.

The hard part can be answering that: what’s in it for them; figuring out what they want.  I’m currently involved in a couple of purpose-community initiatives, and it’s not as easy as “surely everyone will want this, right?”