[ The Shed at Dulwich ]

I was recently reminded about this 2017 hoax.  A writer created a fake restaurant, seeded social media with stellar reviews, and posted news that tables were “sold out” for months, even though there were no tables to book.  It reached #1 on the crowd-sourced review sites and made the news for its unique ‘mood’ menu.

It’s obvious where I’m going here:  truth in numbers in the digital world is difficult (but not impossible) to verify.   Think of media reporting on:  emissions claims, virus numbers, poll results. 

The effort to seek the source input numbers is very daunting. So few do.