[ Redirect ]

Part of being in knowledge work is the task of ‘redirecting’ that knowledge.  Our tasks require taking some bit of knowledge, adding value to it, and passing it to the next step in the process. 

Working on our computers, or on the phone, or reading or writing or filing.  When talking to others, when collaborating, when presenting in a meeting: that’s all redirecting your knowledge to someone else, to be used for something else.

Otherwise, it’s not knowledge work.  If we’re not redirecting our knowledge, after having added value to it, then, it’s work that a robot could probably do.