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If you produce good work, you will be talked about.
Anyone who does well in their career has been talked about by others. There’s no way around it: we tell others about good (or bad) experiences, be it with a product, a service, or a person.
If you want to excel, you have to be so good that people recommend you or your work to others. There’s no shortcut or hack; your work has to be good enough that someone recommending you is not risking their own reputation.
If you’re going to succeed, other people will have talked about you.