[ MEASURE ]

The act of measuring something brings attention to its contexts, facts, data, or details.  Measuring facilitates a mode of comparison. To compare things (or people), we need to have some sort of measurement. 

The old axiom applies: you can’t improve that which you don’t measure.  Or: what gets measured gets managed.

In knowledge work, there’s a real need to measure knowledge, skills, and abilities.  More so now, while we’re not working side by side anymore. Productivity, or the value, of knowledge, is not measured the same way as producing widgets.  Deep and complex knowledge is valuable, but hard to measure.