[ Icebergs ]

The metaphor of the iceberg shows, with a recognisable image, how we sometimes only see a small part of something bigger. 

What we see is above the surface, while an enormous amount of substance and depth to the issue is unseen, below the surface.

Any masterpiece we create can take on the image of an iceberg.  Whether during the regular achievement of our daily tasks, or finishing a report, writing a new process standard, or coming up with a breakthrough innovation that will change the world:  the product is not always indicative of the iterative process involved to get there.

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[ Four Standards ]