[ Decision Motivations ]

When there is a decision to be made, it is almost impossible to separate individual motivational biases from that decision.  We like to think we’re impartial, fair, and logical, but the research shows that we are usually not.  There is often tussles between what we want to do, and what we should do.

The motivations associated with decisions include: what we individually want or need; wanting to be seen in a positive light or be liked; wanting a positive outcome (of which the perspective is a factor); and wanting to avoid regret. 

Humans are predictably unpredictable and yet surprisingly consistent.