[ Argument ]

I see the word argument and often first think quarrel or disagreement.  It’s unfortunate, because an argument is also a ‘thing’, as in the reasoning given for (or against) something under discussion.  A good argument, as a thing not the action of, allows us to compare evidence, seek proof, and continue the process of reasoning and discussing.

A well-written report should pose a solid and clear argument, without being argumentative.  The argument might start with a conclusion and explain how the author got there, or, it might start with examples and reasons, building to a conclusion.  Either structure argues well.