[ Evolution ]

The evolution of an idea is a beautiful thing. Inventions evolve from an idea to a product through many steps. It’s a slower process than we may realise; consumers usually only see the final product.

Sometimes – many times - during an innovation process, progress falters and the team has to regroup and start again. The story of how the iPhone, or whiteboards, or tissue packets came to be, would all be fascinating journeys of evolution.

Evolution is also stated as being the survival of the fittest. Innovation is similar. The strong, useful ideas survive, and the weak, inefficient ones shouldn’t.