Better Off

Advancements are not done to make life harder, slower, more expensive, nor inconvenient.

No one strives to be worse off.  For humans to respond positively to change, successful achievement of the target must result in ‘better’.

With any target, achievement of the target must result in a better outcome, for all. Those imposing the targets on others must truly believe the result for all is better with the target achieved.

With targets achieved, and the consequences in play - including the unintended ones – the conclusion must be that business / the economy / humans in general, really are better off.