[ Benefits ]

Good project management, and, good services marketing as well, are better when they have considered the benefits of the outcome.  It’s the benefits that the customer or client wants.  Project benefits, especially infrastructure ones, are obvious: a bridge is built, or a solar farm installed.

In knowledge work, it really helps to often think of the benefits of what you’re doing.  It’s not the inputs, deliverables, or even the outputs.  It’s the benefits: who benefits, and why.  Benefits aren’t hours or reports or meetings or reviews.  Benefits, for infrastructure businesses, are outcomes like increased revenue, maximised productivity, or improved safety.