[ Ugg ]

The act of trademarking a generic term is covered in a recent Planet Money podcast.  It shows trademarking is a regional thing (and such a legal thing). 

I didn’t know that in Australia, “ugg” boots referred to generic sheepskin footwear.  Apparently, to Australians, ugg boots are generic; to Americans, it’s a brand.   (And I guess transplanted Canadians in Australia just go with the flow).

I was sorry to hear the Australian in the story who fell into the legal trademarking quagmire wasn’t successful.

I understand brand name protection, and ugg is just kind of fun.  These David/Goliath stories are thought-provoking.